Sunnyvale, CA, January 30, 2008 - Kriyari Inc. today announced the launch of iStorez™, a
unique consumer shopping site that collects and organizes shopping newsletters from hundreds
of stores and brands and presents them as 'on demand', visual and searchable storefronts.
iStorez combines a 'patent pending' storefront creation engine with Web 2.0 technologies to
deliver continually fresh, relevant and unique content for shoppers.
iStorez empowers consumers to enjoy a personalized shopping experience by allowing them to
create a shopper profile and select their favorite stores. As consumers keep returning to the
site, they will always find the latest products and discover the best deals at their favorite stores.
To get started, iStorez comes with pre-selected shopper profiles so visitors can select a profile
that matches their shopping style.
"Today's shopping sites work great for price comparison shopping or discovering products that
others find interesting, but you have no way to browse stores or to find out what's current." said
Anand Jagannathan, Kriyari CEO. "iStorez is like a Personal Shopper that is continuously
collecting sale information from hundreds of stores and presenting you with what's new, what's
hot and what's a deal."
The Consumer Experience: iStorez lets consumers browse, discover and shop stores and
promotions just the way they would at their neighborhood mall. At iStorez.com, consumers can
quickly browse current promotions, discover cool new products and find the latest deals across
stores. Consumers can navigate across stores by name (e.g. Nike) or by category (e.g.
women's apparel) or by item (e.g. handbags), or by a promotional theme (e.g. valentine's). With
iStorez, content from thousands of newsletters across major stores and brands are unleashed
within one site.
iStorez is very different from a shopping comparison or a social shopping site. First, consumers
can browse the latest trends in fashion and technology as they view various storefronts. It is like
walking down a 'virtual Fifth Avenue'. Second, when a consumer searches for an item, the best
matching storefronts are presented in order of relevance. It is as though a custom mall has been
created 'on demand' based on the consumer's interest. This works very well for 'soft good' items
such as apparel, jewelry, gifts, furniture, etc., where a consumer has to see what's there before
they can decide what to buy. Third, consumers can discover special sales, discounts and limited
items that would otherwise be buried deep in their Inboxes, and that is only if they have
previously subscribed to that particular newsletter.
Consumers can also create a shopper profile to personalize their iStorez shopping experience.
They can share their shopper profile link with their social network so their friends can discover
new stores and create their own profiles. iStorez extends the concept of a neighborhood mall to
a social mall that friends share and shop.
A New Merchandising Channel for Retailers: iStorez delivers high impact, visual and
actionable storefronts to consumers when they are ready to shop. These storefronts create
online branding and merchandising from a retailer's existing marketing programs. There is
absolutely no additional effort on the retailer's part to utilize the iStorez channel.
Retailers find shopping newsletters that promote new items, seasonal shopping themes and
special sales are very effective in drawing visitors to their website. However, they work only for
existing customers and only when they happen to come across the newsletter. The iStorez
channel unleashes these shopping newsletters and extends the merchandising and branding
reach of retailers across a broader audience. Simply put, iStorez combines the branding of
display advertising, the traffic of search marketing and the conversion of e-mail marketing into a
new marketing channel.
About iStorez (www.istorez.com):
iStorez is a consumer shopping site that collects and organizes shopping newsletters from
hundreds of stores and brands and presents them as 'on demand' visual, searchable
storefronts. iStorez empowers consumers to create a personal shopper profile and share their
shopping experience with their social network.
About Kriyari (www.kriyari.com):
Kriyari Inc. operates the iStorez.com destination site and the Kriyari Storefront Network. The
venture funded company is based in Silicon Valley and is headed by a seasoned management
team with deep experience in online marketing, comparison shopping, advertising and Web 2.0.
Press Contact:
Lisa Wilberding
OuterJoin
Lisa@ojoin.com
734-272-9009 (mobile)
