
Optical superiority ? check. Attention to detail ? check. Unique
personalization ? check. The Oakley Custom Eyewear Program is all
about the players. And the fans. It's for everyone ? and every
sport ? in between. Choose your frame and sync the colors. Engrave
your number, position or team name. See a different game when you
customize to your exact specifications.

OAKLEY
ATHLETES EARN 88 MEDALS

August 28, 2008 ? Oakley, Inc. today announced that 88 Olympic
medals were awarded to athletes in Beijing who relied on the
performance benefits of Oakley's High Definition Optics®
(HDO®). More than 600 athletes represented their countries
around the globe wearing Oakley Radar®, Flak Jacket® or
Enduring™ sport performance sunglasses for superior clarity
and protection.
"We couldn't be more proud of the countless athletes from around
the world that chose to use Oakley sunglasses as a critical piece
of their performance equipment," said Scott Bowers, senior vice
president of global marketing and brand development, Oakley. "We
developed High Definition Optics (HDO) to meet the demands of our
athletes and there is no greater compliment than to see them earn
their place among the world's greatest."
Read More.

EMMA SNOWSILL

Never look back. That is exactly what Emma did, taking home the
gold medal for Oakley with a crushing win in the women's triathlon.
A part of Oakley's Uniquely Campaign, Snowsill bases her life on
not ever wanting to look back on a single day and think "If only I
had..." Living up to that standard helped propel Emma into a
dominating gold medal performance.
Read More.
 RUNE GLIFBERG WINS HIS FIRST GOLD

Rune Glifberg dominated the first year of Summer X Games Skate
SuperPark. There honestly could not have been a better contest for
him to take home his first X Games Gold Medal!
Read More.

MORE NEWS:
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RADAR®
A milestone in performance technology. Now decked out in
red, white and blue.
FLAK JACKET®
World-class athletes drove us to the innovation chamber.
Now they can win in their country's colors.
T-PAIN SIGNATURE SERIES OIL
RIG™

When clean lines meet aggressive rhymes, science and art are
redefined.

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